Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business. To help companies transform digitalization into a driver of profitable growth in the short term, we recommend a few step.

The top level management should take ownership around digitalization and create awareness. Design a digital business value tree and a digital operating model mapping the technology and skills required and put the client at the centre of the roadmap.

Make the right choices about your customer value proposition, resources, profit formula and performance metrics and nurture the capabilities and culture needed to support your business model.